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From Birmingham to Beyond: Autrix’s Journey in Transforming SME Operations Through Automation


Autrix, a pioneering startup located in Birmingham, is at the forefront of democratizing automation for small and medium-sized enterprises (SMEs) throughout the UK.

This startup is quickly getting noticed for its end-to-end automation services, from initial conversations about automation potential to installation, to ongoing optimisation of automated systems. With a strong software focus, Autrix offers strategic guidance to help businesses determine how and where to implement automation to support their growth best.

The company has achieved notable success, including 78% faster picking times through its partnership with Farsound Aviation, a 5% enhancement in stock accuracy, a remarkable 58% reduction in picking errors, a 60% decrease in staff turnover, and making notable improvements in working conditions. These outcomes underscore Autrix’s confidence in its vision and technological capabilities.

“SMEs are the backbone of the UK economy, yet many struggle to keep up with larger competitors that have already invested heavily in automation. We started Autrix to give these smaller players a fairer chance, with automation solutions tailored to their needs and budgets, and the expertise to help them benefit as much as possible.” 

Joe Daft, Managing Director and Founder of Autrix, emphasised the significance of empowering SMEs

In an industry where small and medium-sized enterprises (SMEs) are slower in embracing new technologies compared to larger corporations, Autrix emerges as a groundbreaking player. The worldwide warehouse automation market has experienced significant growth, reaching $19.78 billion in 2023, boasting an impressive Compound Annual Growth Rate (CAGR) of 14.2%. Projections indicate continued expansion, with estimates soaring to $33.59 billion by 2027 (source: Warehouse Automation Global Market Report 2023).

Embracing robotics also contributes to better working conditions and improved ergonomics for employees.

“The companies we’ve collaborated with see automation not as a means to replace staff but to enhance workforce efficiency. Some companies, benefiting from reduced operational costs, choose to reinvest a portion of these savings back into their workforce, promoting better work/life balance. A more stable, content, and consistent workforce, supported by a company ready for the future, ultimately leads to an improved community marked by stability and reinvestment, Joe added”

Joe added

The leadership team at Autrix brings decades of experience in delivering solutions within the SME space. By exclusively focusing on SMEs, Autrix offers customised and cost-effective automation services that allow these companies to achieve quick wins, foster innovation, and gain a competitive edge.

With locations strategically positioned throughout the UK, Autrix is well-placed to serve SMEs nationwide. In Birmingham, Autrix operates a live, automated warehouse and service centre where technology partners can demonstrate solutions. The Lincoln office meanwhile, focuses on designing custom automation systems and software to meet specific customer needs.

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